Another advertisement from MAXIM's Holiday Gift Guide. The Snow Mantra Parka is being advertised. Is this what you first see when viewing this ad?
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-What messages have been developed in these advertisements? (create descriptions for the ad and messages)
Our mission is to address the issue of sexual objectification of women in the media, specifically in advertisements featured in men’s magazines. We hope that because we draw attention to these images and ideas that both men and women can become wiser consumers and more media literate about women being portrayed as sex objects. Enjoy!
MEET US.
- WE ARE NOT SEX OJECTS :)
- Our mission is to address the issue of sexual objectification of women in the media, specifically in advertisements featured in men’s magazines. We have chosen to target ads in men’s magazines because they tend to be filled with more ads that sexually objectify women than other magazines. The images that we have posted feature women as objects, they are using a woman’s physical attractiveness, or display of body, and sexuality to sell products. We feel that it is necessary to address this issue because when women are sexually objectified it creates not only false and negative ideas of women but contributes to other issues such as gender inequality. We are not asking people to stop reading these magazines or stop consuming media in general. Our goals are to create awareness about this issue and help people become more media literate about the sexual objectification of women in magazine ads. So that we can accomplish these goals please take time to think about the ideas and information we posted and the questions we have asked you to consider. Thanks!
Think About These Questions:
Answer these questions when you view the ads. By doing so you are practicing the 5 media literacy skills: description, analysis, interpretation, evaluation, and engagement. And when these skills are practiced it helps you become more media literate!
-What do these messages say? Do these advertisements achieve their goal? (analyze your descriptions)
-How do I interpret these messages? How might other consumers interpret these messages differently? (determine meanings of the messages)
-Can I relate these messages to the current views or ideas that I have? (form a personal opinion)
-What can I do now that I’m aware of the messages these advertisements are sending?
Blog Archive
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2009
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November
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- MAXIM's Holiday Gift Guide 2009
- MAXIM's Holiday Gift Guide 2009
- MAXIM's Holiday Gift Guide 2009
- MAXIM's Holiday Gift Guide 2009
- MAXIM's Holiday Gift Guide 2009
- "Tequila Makes Her Clothes Fall Off"
- SHAKE WELL and enjoy...
- Video games, really?
- Is cologne the first thing that comes to mind?
- Old Spice Body Wash "keep it clean"
- An Ipod or a naked lady?
- Usual cover on GQ
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November
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I agree with We are Not Sex objects. I first noticed the girl jumping half naked.
ReplyDeleteYou can't even see the coat in the picture. If the ad is for a coat then shouldn't the model being wearing clothes....isn't it supposed to be cold outside?
ReplyDeleteyou women need to find a better hobby then crying all day about ads in magizines casue im sure they aint care if they in the pictures casue they getting paid
ReplyDelete